- Traditionally, The Guardian focuses its attention towards a left-wing and middle class audience (any age above 18). The Guardian does well at including most cultures and ethnicities in its content/audience.
The Guardian is renowned for providing factual content and prompt updates (especially online) throughout its articles. As the target audience leans towards left-wing, the Guardian is mostly Objective (articles are not opinionated). However it does still provide an 'opinions' section in the paper.
- Since 2013, the number of visitors to 'The Guardian Online' has decreased from an average of 10,049 (2013) to 7,060 (2017)
The online mail viewing statistics for 2018: Female = 51% / Male = 49%
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