The Guardian Case Study

The Guardian was first published in 1821.

It's not driven by profit and doesn't have a commercial owner - Scott trust

- Hoping to break even this year for the first time ever.

- Have reached 1 million subscribers this year.

- Hoping to break even this year for the first time ever. (2018)]

- Created a positive actions scheme to encourage ethnic minorities to break down barriers

  as the decision makers are white, male Oxbridge 'Home Counties types'.

- Proud of their Windrush coverage which was initially just one story and then grew to the extent that Amber Rudd had to resign. 

- Osama Bin Laden wrote a column in the Guardian as a one off.

- Wikileaks and Ed Snowden story gained recognition abroad.