Newspaper Industry Research

 Who owns the Newspapers

1. In the Executive Summary on page 2, paragraph 4 the overview identifies that: ‘today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.’ Bullet point why you think this is the case.

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2. On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?

   The ABC is the American Broadcasting Company...
3. On pages 17-18, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies than their daily counterparts?

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4. What are the leading broadsheet, tabloid and mid-market tabloids in terms of circulation? What are their daily circulation figures?

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5. Think about The Guardian and the Daily Mail - describe their position in the marketplace.

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6. On page 12, the overview discusses how The Guardian is ‘owned by the Scott Trust, a private company whose core purpose is ‘to ensure the financial and editorial independence of The Guardian.’ How can this be linked with the news values of the newspaper?
7. In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or App mobile platforms?
8. On pages 25-26 the decline in ‘trust’ in newspapers is identified. Who is the offline and online regulator of the newspaper industry and how effective do you think they are in ‘policing’ the industry?
9. On page 37, ownership of newspaper industry via mergers is charted form 2007 to 2018. What are the three reasons given as tow wy consolidation has helped newspapers as a declining media form?
10. On page 45, how are platforms like Buzzfeed, Vice Media and The Huffington Post (The Huff Post) seen as a challenge to traditional newspaper industry online platforms?
    https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/720400/180621_Mediatique_-_Overview_of_recent_dynamics_in_the_UK_press_market_-_Report_for_DCMS.pdf