- The Daily Mail is specifically aimed at an older target audience (50s and over). Statistically, females tend to use an online version of the mail, however males prefer a hard copy of the paper.
Online Mail viewing Statistics: Female = 51% / Male = 49%
Average online viewing time per person = 50 minutes
There are 3 Versions of this particular paper:
- Daily Mail
- Mail on Sunday
- Online Mail
The Daily Mail is renowned for being obsessed with the royal family (on every occasion).
This particular paper is mainly right-wing and strongly supports Brexit. It regularly consists of opinionated views, however publicises environmental campaigns.
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