Claude Levi Strauss (French anthropologist)
Binary Opposition theory:
Binary opposites help to thicken the plot and further the narrative/bring contrast. For example, in a superhero film this would be 'good' vs 'evil'. A problem with binary opposites is that they may sometimes perpetuate negative stereotypes. For example, if the binary opposite was 'man' vs 'woman', the man may be portrayed to be 'strong' whereas the woman is the 'damsel in distress'. It is important to see how these stereotypes have changed in media forms over time.
In structuralism, binary opposition is thought to be the fundamental organizer of human philosophy, language and culture.
However, critics have suggested that everything has a 'medium'
alongside an opposite. For example:
-For rich and poor, there is Middle Class.
-For gay and straight, there is Bisexual.
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