Glossary:
Brand Identity - The image a company constructs for itself through the use of logos, slogans and other marketing tools to appeal to an audience.
Cross Platform - The appearance of a media text on one or more platforms. E.G. Advertising a commercial on TV, Newspapers, films on the web.
Endorsement - The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
Ethos - The purpose, attitude and beliefs of a person or an organisation.
Media convergence - When audiences use one platform to consume various types of media texts.
Media Format - A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
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