PPE end of Year 12 feedback

Daily Mail and The Guardian

Daily Mail:
- 2 articles displayed on front cover.
- 2 Images for main article and small sub-article.
- Extra large Headline in the centre.

The Guardian:
- 5 articles displayed on front cover.
- Same amount of images but much smaller.
- Small Headline.
- Stories positioned all around the border of front page.

NewsPaper Questions

Who owns the papers?

Circulation figures for the print version of this newspaper? 

What are the browsing figures for the online version of this newspaper? 

In what ways does the website try to mimic the print edition of the newspaper? 

Who advertises in the print edition of this newspaper? 

Who advertises on the online site of this newspaper?

ONLINE NEWS: OBS or screen record on your phone today’s Daily Mail and Guardian (worth noting the time of day as it will look quite different that evening) type up or voiceover your findings. Upload onto youtube. Look at home page, links, images chosen, main articles, choice. Any interesting representations? Any interesting audience contributions to the articles? Scroll down to see how the Guardian is asking for contributions. 

Then go onto their social media (you may have to use your phones for these) – what articles have they chosen? What is the most popular topic today? How do the audience contribute in their comments.

For revision you will need to compare print and online editions and you shall note why you think there are differences between the print and online editions of the newspapers. How much is due to the technology itself.

Music Video Essay

   “Music videos reflect the social and cultural context in which they were made”.

Discuss this statement through a comparison of the two music videos you have studied. One music video from list A (CBR) and one from list B (DG).

Both Titanium (David Guetta) and Stop Where you are (Corinne Bailey Rae) contain references to the cultural context that they are set within. However the two videos have different social aspects and focus on them by incorporating a variety of examples from the time period. The Music Video for 'Titanium' centres around a young boy with super-powers attempting to subvert the law enforcement for his own safety. The audience is able to tell that the setting for this video is mid 1980's due to props, clothing and scenery put to use (Mise En Scene). Strong examples for props representing this are; corded telephones, vintage police vehicles/uniforms, retro television set, stereotypical 80's American clothing… etc. The video also denotates old gender roles and possible child deprivation that would have been an existing problem for adolescence in the 1980's. This is portrayed by the lack of parents, furniture mess and Television still playing at the boys home (living on his own). Another example of how unequal gender roles in the 1980's are represented is the fact that Police and Swat in the story are all Male figures, but the school teacher is a 'helpless' female.

On the other hand, 'Stop Where You Are' depicts the story of not one person, but multiple figures within society during 2016. Theme's represented are; Judgement, stereotypes vs reality and appearances…

The video reflects homelessness and class with the collaboration of camera angles and props. A good scene to convey this is when a 'city business man' strolls past a homeless woman sat miserably on the concrete floor pleading at him for some change. Throughout this scene, the camera angle is high up so to look down upon the homeless woman. This also allows for her to be cast by the shadow and silhouette of the business man as he walks past. The aim of this camera shot is to represent how Homeless people are frowned upon and ignored by higher 'classes' in society. However, soon after this, a similar shot appears of the homeless woman, but the camera angle is at a lower height in line with the woman's shoulders. Her figure is no longer in the shadows, as the businessman appears again from out of shot to offer her a coffee and sit with her to chat. Corinne Bailey Rae has done this to represent what should be happening throughout society rather than what normally happens. The video portrays the 'Wide variety' of cultures that exist today but including different genders, ethnicities and clothing styles amongst the characters. 

Stop Where You Are

Advertising Influences Essay

Analyse how social and cultural contexts can influence advertising. Use Fig 3 to support your answer.

In your answer you must:

• Analyse how social and cultural contexts influence advertising.
• Make judgements and reach a conclusion on why they advertised in this 
• way.
• Media, Language, Representation

Answer:

Each one of these print adverts feature a closeup shot of a person (character) most likely suffering housing problems or even losing their home. The Advert reaches to both male and female by featuring both men and women on the prints. Each one of the actors display fatigue and concern, as their skin is a pale white with darkened bags under their eyes (cold). The font used is BOLD and covers most of the actor's face. Although the text is a blood red colour, it is partially transparent allowing for facial details such as wrinkles and blemishes to still be visible. This also portrays blood and fills the majority of the actor's eyes with red… symbolizing bloodshot eyes.

These are all foundation factors to current problems within society such as anxiety, depression, sleep deprivation and homelessness. Many companies, especially those surrounding these subjects, have chosen to incorporate major problems like these as violence and real life issues attract the attention of younger/middle age audience. Since TV has broadcasted scenes such as; live conflict, homelessness around the world and abuse etc… advertising has gradually followed along and used similar emotions to get their message out effectively.

However in some cases, advertisement companies use worse case scenarios with risks such as healthcare or… homelessness. This is a technique to persuade audiences to look into the company or what they offer in more detail.

Another way that social/cultural contexts influence advertising is by inserting popular trends or stories at the time, so that when someone was to browse the internet or social media for something on a related topic, they would most likely come across the Ad. Yet again society problems are a big topic currently. Recent advertisements may have used political figures or current celebrities within their 'print' or trailer to draw in customers or drip feed younger generations. This could further lead to a wider range of audience due to 'word of mouth' about an unordinary or even comical advert featuring the Prime Minister.

Adverts have a duty today like all other forms of media to try and include all types of ethnicity, gender and culture. The Shelter adverts have catered for both genders and involved different cultural backgrounds to emphasise that this kind of problem can occur in any household and effect Anyone.

Shelter's main message is that whether you are rich or poor, old or young, English or foreign, anybody can be a sudden victim of financial and housing problems. However this can be avoided and rectified if consulted with 'Shelter' early on.

Shelter Ad Analysis